Time runs out for ‘Mad Men’ as AI moves in; live sporting events offer marketers an expanding and valuable audience; online personalities offer access to a new generation of customers; marketers face risks and rewards on social media
Special Report
The Future of Marketing
Time runs out for ‘Mad Men’ as AI moves in; live sporting events offer marketers an expanding and valuable audience; online personalities offer access to a new generation of customers; marketers face risks and rewards on social media
© FT montage/Alamy
End of the road for the ‘Mad Men’ as AI moves into advertising
Sprawling marketing groups are struggling to respond to new technology
Our podcast on markets, the economy and business. This week, is the job of the advertising creative about to be fully automated?
AI audio and video are here to stay, but a frenzy is coming.
WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads
At the industry’s annual event in Cannes, executives are feeling the heat
Dubai: For the last two decades companies have been clamoring to adapt to the digital era. Marketing and sales teams switched…
