Weight-loss drugs and Mars bars: Novo Nordisk’s comeback bid
The maker of Wegovy and Ozempic wants to learn lessons from consumer groups to crack the US market
The maker of Wegovy and Ozempic wants to learn lessons from consumer groups to crack the US market

Drugmaker struggled to adapt to very high demand and a market where celebrities are more influential than doctors

Novo Nordisk’s Wegovy tablet offers Danish drugmaker window to win back market share from Eli Lilly

Novo Nordisk chief estimates industry reaching only 15% of potential customers at most

Danish group’s challenges mount despite winning reprieve after Hims & Hers withdraws plan to sell copycat Wegovy pill

Danish pharma group seeks to broaden options and stay competitive with Eli Lilly

Share slide wipes more than €60bn off value of Danish maker of Ozempic and Wegovy