Pharma just ‘scratching the surface’ of weight-loss drug market
Novo Nordisk chief estimates industry reaching only 15% of potential customers at most
Novo Nordisk chief estimates industry reaching only 15% of potential customers at most

Danish pharma group seeks to broaden options and stay competitive with Eli Lilly

Danish drugmaker expects sales and profit growth at lower end of its guidance this year

Drugmaker struggled to adapt to very high demand and a market where celebrities are more influential than doctors

Two groups fight for edge in one of the most lucrative drug classes in pharmaceutical industry history

Participants in trial of amycretin injectable obesity drug lost an average of 24% of their body weight on highest dose

The reinforcing feedback loop that has long powered the food industry is being chemically switched off