Triple dose of Novo Nordisk drug delivers 19% weight loss in trials
Danish pharma group seeks to broaden options and stay competitive with Eli Lilly
Danish pharma group seeks to broaden options and stay competitive with Eli Lilly

Novo Nordisk’s Wegovy tablet offers Danish drugmaker window to win back market share from Eli Lilly

Participants in trial of amycretin injectable obesity drug lost an average of 24% of their body weight on highest dose

Novo Nordisk chief estimates industry reaching only 15% of potential customers at most

Drugmaker struggled to adapt to very high demand and a market where celebrities are more influential than doctors

Amycretin also improved participants’ blood sugar levels in positive sign for Danish company’s treatment pipeline

Once-a-week injection achieved less weight loss than rival treatment