Kia plans to launch U.S. pickup truck by 2030

In this article

Kia plans to release a pickup truck for American consumers in the coming years, as the South Korean automaker plots continued growth domestically and globally.

The company said Thursday it will add a pickup truck that includes hybrid variants by 2030 as a major expansion of its brand into the highly lucrative U.S. market. At least one hybrid variant is expected to be produced in the U.S., according to a presentation from Kia’s CEO investor day.

Detroit automakers General Motors

, Ford Motor