Britain is reportedly considering aligning with EU rules in what Daily Mail is calling the PM’s ‘breakfast reset’
The story is, in Fleet Street terminology, a marmalade dropper. The name marmalade is being dropped.
But is it?
“Starmer’s breakfast reset, or why you won’t be able to call it just marmalade any more,” shouted the Daily Mail on Saturday morning. Its online title went further asking: “What would Paddington think!” The story provided the title with an excuse to run a reader poll asking: “Did Starmer always intend to steer Britain back towards the EU?”
The Times called it a “bitter end for marmalade”, while the BBC, which broke the story, was slightly more sober, reporting that “marmalades may need to be relabelled under post-Brexit food deal”.
