Marmalade has long been a quintessential British condiment, with some recipes handed down between multiple generations.
But jars of the fruity spread could look a little different on shop shelves under the UK government's planned EU food deal, it has emerged.
The breakfast favourite will have to be sold as "citrus marmalade" if the agreement goes ahead, when Britain will readopt new EU food regulations in a bid to boost trade and reduce red tape for British exporters.
The name change is required because Brussels is relaxing its labelling rules, widening the legal definition of marmalade across Europe for the first time.
Decades-old European regulations incorporated into UK law before Brexit mean only preserves made from citrus fruits can be sold as "marmalade" in shops, with other kinds of fruit spread named "jam" or equivalent terms in other languages.
