LONDON: LIV Golf has announced the launch of LIV For Good, a comprehensive three-pillar impact and sustainability platform designed to transform the lives of young golfers through the power of the sport.
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With 1 million youngsters already impacted through the tour’s work across the globe, LIV For Good formalizes LIV Golf’s long-term vision for measurable change across its three interconnected pillars of game, community, and planet.
Scott O’Neil, the CEO of LIV Golf, said: “The values of LIV For Good epitomize the same mission this league has held since day one: to grow the game of golf around the world.
“LIV For Good showcases our commitment to increasing access to golf, setting new environmental standards, and expanding the game’s reach at the grassroots level and beyond the fairways. As a global league we’re able to implement these values and this work in our host markets across five continents and 10 countries, and I’m excited to continue to deliver on our mission for years to come.”
