LONDON/NEW YORK: LIV Golf and HSBC have announced a partnership aimed at growing the game worldwide.

HSBC is LIV Golf’s first partnership with a global financial organization. The multi-year pact will span LIV Golf’s 14-event season, and support two of its 13 teams, starting at LIV Golf Andalucia from July 11 to 13 at Real Club Valderrama.

HSBC will play a role in supporting LIV Golf’s community partnerships strategy that opens up opportunities for the next generation of golfers, as well as financial literacy initiatives.

“HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners,” said Scott O’Neil, LIV Golf’s CEO.

“HSBC’s global footprint and ongoing presence in professional tournaments align perfectly with our mission to build the game for the next era of players and fans.