LONDON: Viaplay Group signed a new multiyear agreement on Friday to broadcast LIV Golf across the Nordic region, bringing coverage of the global golf league to viewers in Sweden, Norway, Denmark, Iceland and Finland.
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Coverage begins this week as the 2026 season gets underway with the LIV Golf Promotions event in Florida from Jan. 9 to 11, where 87 players will compete for three wild card spots. The season proper starts in Saudi Arabia with the ROSHN Group LIV Golf Riyadh tournament from Feb. 4 to 7.
The 2026 season will feature 14 events in 10 countries, including Australia, Hong Kong, Singapore, Mexico, the US, the UK and South Africa.
Peter Norrelund, executive vice president and chief sports and business development officer at Viaplay, said the company had been keeping an eye on LIV Golf since its inception.
