DUBAI: Iraqi-Finnish digital content creator Yusur Al-Khalidi, also known as Asoo, is the face of the Middle East in Charlotte Tilbury’s latest campaign.

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The luxury British beauty brand chose the star for its Pillow Talk in Bloom campaign, which marks the launch of various products in the popular Pillow Talk range.

Al-Khalidi appears alongside British actor and style icon Sienna Miller, Charlotte’s niece and beauty muse Bella Tilbury, and model and content creator Calum Harper.

Al-Khalidi is known to focus largely on brand campaigns and has worked with Rimmel London and L’Oreal Paris in the past. Her content includes makeup tutorials, character cosplays from manga and anime, and behind-the-scenes snapshots of her trips abroad.