DUBAI: French-Algerian model Loli Bahia fronts a new campaign for YSL Beauty’s latest skincare launch.
The luxury beauty brand unveiled the campaign on Instagram, introducing its YSL Care Crush Hand & Body Serum-In-Cream with the caption: “Ready for your next crush?”
The campaign also features New Zealand–South Korean singer-songwriter Rose. Earlier this year, the two featured in a Valentine’s Day ad for the brand.
Bahia has an established relationship with YSL Beauty. She was named a brand ambassador in January 2023 and has since appeared in several campaigns.
In 2024, she featured in a video campaign applying two shades of Rouge Pur Couture The Slim lipsticks, titled “Fiery Vermillion” and “Scorching Brown.” Later that year, she fronted the launch campaign for the brand’s Inks Vinyl Cream lipstick.
