Most people don’t dream of eating food that resembles the kibble that’s dumped into a dog’s bowl, but male fitness influencers on social media are branding a new meal mixture as “boy kibble” — and, yes, it does sort of resemble dog food.
In it’s simplest form, “boy kibble” is made from just two ingredients: ground beef and white rice.
In some of the videos online, boy kibble makers spice up the meal with avocado, cheese, edamame or seasoning packets, but, at its core, the trend revolves around ground beef and white rice.
“Branding it as ‘boy kibble’ feels very cutesy, conveying a level of unseriousness that I appreciate,” Clara Nosek, a registered dietitian nutritionist, told HuffPost via email. “Especially in the context of hypertoxic masculine gym spaces.”
Some social media users say this is men’s response to “girl dinner,” a viral TikTok trend a few years back that had women making snack plates consisting of their favorite foods (often cheese, meats, nuts, fruits and dips).
