The Enzo ring, silver, gold and black diamonds, by Spinelli Kilcollin.Spinelli KilcollinHot on the heels of the brand’s new London flagship, two new Spinelli Kilcollin campaigns have taken its cult jewelry out of the showcase and into real life. Two new expressions of the Spinelli Kilcollin world explore themes of freedom, exhilaration, and the idea that you shouldn’t need to take your jewelry off to experience either.Horses and their riders gallop across the snowy plains of Kazakhstan, with the Tian Shan mountains in the distance. As the sun glances off the ice, the camera pans into the hands of a horsewoman — Ansa Kuzenbayeva, the muse who inspired the campaign — and her glittering stacks of Spinelli Kilcollin rings, moving with the reins.A still from the Live Now. Polish Later. Year of the Horse campaign, shot in Kazakhstan.Spinelli KilcollinTo mark the Year of the Horse, co-founder Dwyer Kilcollin made a longstanding dream a reality. “When I was young, I spent summers riding horses in Montana,” they explain. But in the United States, there are always fences. Everything belongs to someone. In Kazakhstan, I sensed the presence of a nomadic heritage that has defined this land for millennia.”The sense of freedom and movement they describe also characterized the shoot itself. Eschewing the suggestion of sending a few pieces to Kazakhstan to be shot locally, Kilcollin found herself on a flight from Los Angeles just a few days after the brand’s Creative Director, Del Rosario, pitched the campaign. Shortly after that, they were riding the freezing plains at dawn for the campaign video.MORE FOR YOUThe Atlantis silver bracelet, by Spinelli Kilcollin.Spinelli KilcollinThe team immersed themselves in Kazakh culture, sleeping in yurts and serving local horsemeat delicacies at a gathering for Kazakh tastemakers, to celebrate a Spinelli Kilcollin pop-up at the Ritz-Carlton in Almaty. “The people here are overwhelmingly authentic,” Kilcollin notes, describing the energy of the city. “Ambitious, creative, and deeply confident in who they are.”A few weeks later, the Døds campaign launched a different vibe, built around the same sense of jewelry as a part of the experience of life. It centers on the sport of death diving, popular in Norway, and in particular, the pause at the edge of the cliff, right before instinct takes over.Olav Stubberud in the Live your Life campaign for Spinelli Kilcollin.Spinelli KilcollinThis time, Kilcollin worked with Norwegian artist and death diver Olav Stubberud and creative director Eva Gutowski, with whom they had bonded over living a more raw and authentic life than the one offered to them as public figures. “It felt like a hidden truth I’d discovered in Eva, behind this apparently polished life. That deep down, there is something running from that. And that is something I really identify with.” says Kilcollin.Shot in the stark Nordic landscape, Stubberud is seen walking to the edge of a cliff, disrobing and plunging into the icy water below, wearing Spinelli Kilcollin jewelry. “That moment felt pretty intense,” says Stubberud. “There’s something beautiful and terrifying about that last leap of point of no return… it was one of my colder experiences, but the adrenaline helps. The biggest problem was that I actually had to swim pretty far to get out … I had to get in touch with my Viking roots.”Olav Stubberud in the Live your Life campaign for Spinelli Kilcollin.Spinelli KilcollinVisions of two very different worlds, each underpinned by an ethos of freedom. The conviction that precious jewelry should be lived in and enjoyed as part of authentic personal expression, rather than locked away in a box. Far from the usual luxury advertising signifiers, the Spinelli Kilcollin approach is best summed up in the Year of the Horse campaign tagline: Live Now. Polish Later.