Union Minister Ashwini Vaishnaw on Monday (March 23, 2026) unveiled three new initiatives aimed at strengthening India’s media, broadcasting, and digital sector and promoting the “orange economy”, or the creative economy.
The creative economy includes industries where economic value is generated primarily from creativity, culture, technology, and intellectual property.
The three initiatives are named the National AI Skilling Initiative in partnership with Google and YouTube through the Indian Institute of Creative Technologies (IICT); MyWAVES, a citizen creator platform on WAVES OTT; and the rollout of advanced Electronic Programme Guide (EPG) and in-built satellite tuners in television sets for enhancing access to DD Free Dish services.
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The event witnessed participation from key media and entertainment industry representatives, the head of YouTube India along with senior Ministry officials.
