Prasar Bharati on Friday (January 9, 2026) launched ‘Creator’s Corner’, a dedicated platform on DD News to showcase content created by digital creators from across the country.
Speaking on the occasion, Information and Broadcasting Minister Ashwini Vaishnaw said that under the leadership of Prime Minister Narendra Modi, India had witnessed reforms across every sector over the past 11 years, and similar changes were now visible in Prasar Bharati.
He said 2026 would be the year of major reforms for Prasar Bharati, with the Ministry of Information and Broadcasting also undergoing complete restructuring. These reforms, he said, would orient institutions such as Doordarshan and All India Radio towards industry participation, new generation creators, and technology driven processes.
Mr. Vaishnaw said the launch of ‘Creator’s Corner’ marked the first step in this reform journey. Referring to the WAVES platform launched last year, he noted its role in boosting the creator economy, adding one crore youth, generating new employment opportunities, and contributing nearly ₹5,000 crore to the ecosystem.
During the event, Union Minister of State for I&B L. Murugan said the launch of Doordarshan’s “Creator’s Corner” was a significant step in empowering India’s growing community of content creators, in line with the Prime Minister’s vision for the Orange Economy. He highlighted how creators from small towns and regions across the country were independently producing, editing, and sharing content, building livelihoods without large studios.
