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Hello, I am Priyanka Salve, CNBC’s senior correspondent for India, writing from Singapore. This week, I look at how India’s thriving digital ecosystem is attracting investments from Big Tech companies — the country’s digital userbase and talent pool are playing a key role.
This report is from this week’s edition of CNBC’s “Inside India” newsletter. Like what you see? You can subscribe here.
When Rinchen Wangdi Bhutia in 2016 moved from the hilly northeastern Indian state of Sikkim to Kolkata, one of the country’s metro cities, he was just a face in a crowd.
Bhutia quit his corporate life and started a cloud kitchen in 2023. A year later, he started posting short videos of his simple home-made meals. Strangers turned to followers and views into food orders. Success followed.
