All World Cup matches to break after 22 minutes of each half
Adverts can be either normal breaks or split-screen version
ITV is in talks with its commercial partners about showing adverts during the mid-half drinks stoppages that will take place in every match at this summer’s World Cup.
Global broadcasters have been briefed on Fifa’s stipulations for the three-minute hydration breaks, which will take place after 22 minutes of each half irrespective of the temperature.
A two-minutes-and-10-second commercial break will be permitted if TV companies opt to cut away from the on-field action although they can also choose to stay with the live pictures or adopt a hybrid approach using a split screen.
