A tattoo studio owner has said that artificial intelligence (AI) has both negative and positive uses in the industry.

Kerry Gilbert runs Tattoo Morningstar in Weymouth and believes that AI can save time but that it can also makes the job harder.

"AI tattoo designs created by customers are always vigorously looked over because it likes to add extra things like fingers or toes or miss them out and it takes time to redesign." she said.

Principal academic in computer science at Bournemouth University, Ben Gorman, explains that people need to understand that AI programmes like Chat GPT do not work like artists who have human reasoning.

Sacha is a regular customer at the studio and many of her tattoos have been designed using AI programmes.