Investigation to focus on e-commerce platform’s internal systems overseeing the alleged sale of illicit goods and ‘addictive design’.

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The European Commission launched an investigation into online retail giant Shein over its sale of child-like sex dolls, weapons, and the “addictive design” of its service.

The probe announced on Tuesday comes after an uproar in France in November when the country’s consumer watchdog said it discovered childlike sex dolls on Shein’s website that left little doubt as to their “paedophilic nature”.