Bloc also examines ‘addictive design’ of shopping site, including rewards, and its recommender systems

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The EU is to open a formal investigation into the Chinese retailer Shein over multiple suspected breaches of European laws including the sale of childlike sex dolls and weapons.

The European Commission said on Tuesday it had launched the inquiry after demanding information from the fast-growing company last year.

A senior EU official also pointed to reports of clothes, cosmetics, electronic products that were not compliant with EU law.