The European Union (EU) has launched a formal investigation into fast fashion giant Shein over possible breaches of digital law, including the sale of childlike sex dolls.
The European Commission (EC), the EU's executive arm, said it will examine what systems the Chinese firm has in place to prevent the sale of illegal products "including content which could constitute child sexual abuse material".
It will also investigate the "addictive design" of Shein's platform and the transparency of the system it uses to suggest products and content to shoppers.
Shein said: "Protecting minors and reducing the risk of harmful content and behaviours are central to how we develop and operate our platform."
Last year, Shein was reported to French authorities for selling "sex dolls with a childlike appearance" on its website.
