INGLEWOOD, California: The NBA is trying its fourth All-Star Game format in four years this weekend as it attempts once again to answer one of the bigger existential questions in professional basketball.
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How do you get both the players and their fans to care about this midseason showcase?
The newest scheme appears to be the most promising yet, at least according to people like Victor Wembanyama who still believe this game should matter. A team of veteran American All-Stars, a team of younger US players and a third team representing the rest of the world will play a round-robin tournament of 12-minute games Sunday, with the top two meeting again in the final.
It’s bold and different, but will it make the All-Stars give more effort than they’ve provided in these glorified pickup games over the past two decades? And will this setup draw in TV viewers who are already in a nationalistic mood from watching the Winter Olympics?
