The viewership numbers are in for Bad Bunny's Super Bowl halftime show.
The Apple Music Super Bowl LX Halftime Show averaged 128.2 million viewers in the U.S. during the timeframe of 8:15-8:30 p.m. ET, per a Feb. 10 NBC Sports news release. The number only reflects nationwide viewership; a tally of global views "will be available early next week."
The Super Bowl broadcast peaked at 137.8 million viewers – marking record-breaking peak viewership for NBC – in the second quarter and averaged 124.9 million viewers across NBC-owned platforms and NFL+, based on Nielsen's Big Data + Panel measurement.
Super Bowl 60 was second to the 2025 Super Bowl as the most watched show in U.S. history, according to NBC.
Bad Bunny's viewership trails behind the numbers that the NFL, Apple Music and Roc Nation shared from Kendrick Lamar's 2025 halftime show. The Grammy darling had "the most watched Apple Music Halftime show ever" with 133.5 million views, the companies reported at the time.
