SAN FRANCISCO, Feb. 6 (UPI) -- The lack of a dynastic participant and anticipation for Bad Bunny's halftime show are among viewership sticking points for Super Bowl LX, experts told UPI.
NBC declined to project viewership for Super Bowl LX, which will kick off Sunday at Levi's Stadium in Santa Clara, Calif. Last year's game averaged 127.7 million viewer on Fox.
That game featured the latest dynasty, with Patrick Mahomes leading the Kansas City Chiefs, who lost to the Philadelphia Eagles.
Super Bowls featured Mahomes and/or Tom Brady or Peyton Manning in 17 of the last 22 years. Brady and Mahomes combined for 10 Lombardi Trophies during that stretch. Their participation, paired with eagerness for fans to watch teams attempt to dethrone those dynasties, helped drive ratings.
It also was something networks craved.
