Cadillac have launched with an unusual split livery they insist complies with rules

The new Cadillac team have launched a unique split livery in an advert costing a reputed £7.3m that was broadcast during the Super Bowl.

Cadillac Formula 1 chief executive officer Dan Towriss said the launch, which also included a model of the team's car being unveiled in New York's Times Square, was a "tremendous event for us" and a "momentous day".

The livery is white on black on one side of the car and black on white on the other, a design decision that has raised eyebrows among other teams because F1 rules dictate car colour schemes should look "substantially similar on both sides".

A spokesperson said team principal Graeme Lowdon and team manager Pete Crolla had sought clarification from governing body the FIA and had "indicated this design was within the rules as long as the design and branding was similar from both sides, which we are comfortable and confident it is".