The polar bear may be seen as Coca-Cola's spirit animal, but Pepsi makes a play for the furry character in a new Super Bowl commercial.
The ad, which is titled "The Choice" and debuted online Thursday, Jan. 29, stars a polar bear – long associated with Coca-Cola ads – who while blindfolded takes the Pepsi Challenge and points a paw at Pepsi Zero Sugar over Coke Zero Sugar.
After the Jan. 26 release of a teaser video for its upcoming Super Bowl commercial, Pepsi released the full 45-second ad online on Thursday, Jan. 29. A 30-second version will run during the big game on Feb. 8.
Rate the best and worst Super Bowl commercials!
The Pepsi Challenge results send the confused bear on "a journey of self-discovery," according to Pepsi's news release about the ad, as he realizes he's fallen for a Pepsi product. He visits a therapist, played by the commercial's director, Academy Award–winning filmmaker Taika Waititi ("JoJo Rabbit").
