The New England Patriots and the Seattle Seahawks may not be facing off at the Super Bowl until next weekend, but the ads that many tune in for have started rolling out.
Telehealth startup Hims and Hers premiered a provocative commercial called “Rich people live longer,” narrated by the rapper Common, on Thursday.
The ad begins with a family posing for photos while a fast-moving piano riff plays, reminiscent of the title sequence of the hit HBO show Succession, which follows a Murdoch-inspired, ultrawealthy family that owns a media conglomerate.
In the ad, the headline “Spends Millions Cheats Death” flashes across the screen before a Jeff Bezos-like figure—a man wearing a blue spacesuit taking off a cowboy hat in front of a rocket ship—appears on a television, a call-back to his first Blue Origin space flight in 2021. A man and a woman watching look at each other exasperated.
Bezos is an investor in biotech startups Alto Labs and Unity Biotechnology, which research cell rejuvenation and removal of senescent cells, older cells that have stopped dividing but don’t die and appear to be a cause of age-associated diseases.
