Dive Brief:

The Federal Trade Commission is suing Hims & Hers, alleging the telehealth company illegally shared sensitive health information with advertisers and misled customers about its billing practices.

The agency says California-based Hims & Hers made it difficult for users to cancel subscriptions, charged patients for medications before they consulted with a provider and shared their health data with third-party advertising platforms like Meta and Snap.

Hims & Hers called the FTC's claims “baseless,” saying in a Wednesday statement that the agency “contorts the law to try to manufacture claims.”

Dive Insight: