India tells companies to curb 10-minute deliveries amid concerns for worker safety and welfare, but there’s no incentive to comply.

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New Delhi, India — Just moments before, they were both navigating the busiest traffic hours at an intersection in Noida, a satellite city of Delhi, delivering groceries at the doorstep. The next thing he knew, Himanshu Pal, 21, stood there, helpless, looking over the body of his colleague, rammed by a car.

His friend, Ankush, was “just 18, and just out of high school,” Pal told Al Jazeera. It was Ankush’s first day in a metropolitan city, after he came from his village in eastern Bihar, more than 1,000km (600 miles) away; he rented a cheap electric bike and signed up with Swiggy, one of India’s quick commerce giants.