The Indian government has asked all quick-commerce platforms to drop the controversial "10-minute delivery" promise amid concerns over worker safety, sources told the BBC.
The decision follows discussions between the federal labour ministry and company officials after a recent nationwide strike by delivery riders over dangerous working conditions.
The discussions involved major brands like Zomato, Blinkit and Zepto, which allow urban shoppers to order groceries and a range of items - including electronics and household supplies - within minutes.
While hugely popular with customers, the model has been criticised for putting pressure on gig workers and exposing them to serious safety risks.
Last month, thousands of delivery workers went on strike, demanding fair wages, dignity and safer conditions. While the disruption to customers was limited, the protest sparked a fierce debate about the human cost of such a service in one of the world's fastest-growing digital economies.
