India’s youth are turning concerts into an economy. The money is following

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Tanvi Shirgaonkar is counting down to Jan. 24, when she will finally get to see the Japanese artist Fujii Kaze, best known for the song “Shinunoga E-Wa,” perform in Mumbai at Lollapalooza India.

The 29-year-old banking professional said the show will be the first of many concerts and live events she plans to “experience” this year. An avid fan of South Korean pop group BTS, Shirgaonkar attends a live event roughly every two months, mostly in Mumbai, and travels overseas at least once a year to see her favorite artists perform.

“Live entertainment offers an experience of collective effervescence and it’s great for social media clout,” the millennial told CNBC.

Shirgaonkar is among a growing tribe of young Indians, whose rising disposable incomes are fueling a boom in the country’s live entertainment industry.