MUMBAI: India’s Bollywood is moving decisively toward a cinema of scale and confrontation — where patriotism, spectacle, and ideological clarity increasingly trump nuance and narrative risk, industry insiders say.
The shift has fueled what experts describe as “event cinema,” as studios rely on big-budget spectacles and top-tier stars to lure audiences — especially smartphone-loving Gen Z viewers — back into theaters.
That strategy appears to be working. Akshaye Rathi, a prominent film exhibitor, predicted a 45-50 percent rise in net Hindi box-office collections and a 25 percent increase in young theater-goers this year.
“The year looks poised for historic numbers,” Rathi told AFP.
The industry’s financial model was shaken during the Covid-19 pandemic, which coincided with the rapid rise of streaming platforms and a shift to home viewing.
