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Monica Virga, a 38-year-old entrepreneur based in Norway, found it unsettling to go from a period of working 20 hours a day to almost zero while on holiday, she said.

“I would… end up popping into my emails again and checking up on things with work that I didn’t need to be in,” she said. “I would end up coming home realizing I didn’t even feel like I went on a vacation because I was doing all these unhealthy kind of habits.”

But now, that’s changed.