Rural depopulation compounding challenges of climate emergency and changing technologies in drawing young people to sector
T
he huge concrete vats that have held countless litres of verdejo white wine in the 90 years since the Cuatro Rayas cooperative winery was founded are dwarfed by the stainless steels tanks that sit opposite and serve as reminders that, even in an enterprise as ancient as winemaking, times change.
Outside, a chilly but welcome rain falls on the surrounding vines, autumn-brown after another furnace-hot summer in the northern Spanish province of Valladolid. But changing technologies and the vagaries of the climate emergency are not the only challenges facing Spain’s €22.4bn (£20bn) wine industry.
According to a recent report, the sector is in dire need of an infusion of new blood and must recruit 22,600 younger workers over the coming years as the current generations of growers reach – and exceed – retirement age. The report, commissioned by the Spanish Wine Interprofessional Organisation (OIVE), found that 38.9% of wine-growers are aged 51-65 and 35% are over 65. Those aged 41-50 make up 16.9% of the sector, while the under-40s comprise only 9.3%.
