The rise of artificial intelligence in all its forms and its impact on business and people is one of the most transformative moments of our time. As AI reshapes our organizations, how we choose to embrace it will define not just our businesses – but also the next generation of leaders.

This is exactly the topic addressed when I recently led a discussion with other CEOs around AI’s impact on business. As AI becomes more prevalent, a clear strategy and intentional leadership will be essential to driving adoption and mass utilization.

While AI’s potential is enormous, cross-industry data indicates that as many as 95% of AI deployments fail to yield significant results. Meanwhile, negative headlines about workforce changes place blame on AI when this can often mask more nuanced business challenges. The questions I most often hear from other business leaders include hi: When will investments in AI deliver an ROI? When will it improve performance? And what does it mean for our people?

Successfully shifting from experimentation to meaningful impact depends on how companies apply these technologies. While many companies have struggled to find early success, our AI journey over a number of years at Sam’s Club has proven to be more successful. It has changed how we operate our business, how our associates work, and how our members shop with us.