A mum of three who previously sold goods via social media has opened her first permanent shop after receiving a council grant.
Karissa Hughes from Madeley, Telford, started the Bouji Store in 2017, using TikTok to help grow the business.
The 31-year-old said receiving a Pride in Our High Street start-up grant was the perfect push she needed to help open the unit on Crown Street in Wellington.
Ms Hughes said, despite having a few pop-up stores in the past, she hadn't considered taking on a shop until a friend suggested the Telford and Wrekin Council grant.
The authority said the grant given to Ms Hughes is one of a number available to businesses through the programme.
