An entrepreneur has pulled her haircare products off e-commerce platform TikTok Shop, after several accounts listed fakes on the site.
Lucie MaCleod, 25, who grew up in Pembrokeshire, is the owner and founder of haircare company Hair Syrup and said she was making "millions of pounds" through the platform but had to ditch it due to knock-offs.
City of London Trading Standards - the regional team with the power to investigate TikTok - said it had "serious concerns about TikTok Shop regarding the sale of a range of unsafe products advertised on this platform".
TikTok Shop has been asked to comment.
Miss MaCleod said her company, which is based in Goodwick, had nearly half of its revenue from TikTok Shop last year, but that has dropped to a quarter this year.
