Dec. 12 (UPI) -- News of Netflix's bid to buy Warner Bros. last week sent shock waves through the media ecosystem.

The pending $83 billion deal is being described as an upending of the existing entertainment order, a sign that it's now dominated by the tech platforms rather than the traditional Hollywood power brokers.

As David Zaslav, CEO of Warner Bros. Discovery, put it, "The deal with Netflix acknowledges a generational shift: The rules of Hollywood are no longer the same."

Maybe so. But what are those rules? And are they being rewritten, or will moviegoers and TV audiences simply find themselves back in the early 20th century, when a few powerful players directed the fate of the entertainment industry?

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