A20-year-old pop-punk singer-songwriter from Sicily, Rob, won the 19th edition of Italy's X Factor on Thursday night.
The artist, whose birth name is Roberta Scandurra, is from Tre Castagni near Catania and triumphed in front of 15,000 delirious fans in Naples' iconic and chilly Piazza del Plebiscito where the final of the reality talent contest took place for the second straight time, beamed live on Sky Italia.
Rob earned a thousands-euro recording contract with Warner as her prize.
In 2022, she won the Tour Music Fest as "Artist of the Year", when some college professors awarded her a scholarship that allowed her to attend a songwriting workshop at Berklee in Boston in June 2023.
Week after week, as an underdog, as she was often called during her career on the talent show, following the advice of her judge Paola Iezzi, she dominated the X Factor 2025 stage with her pop-punk.
