Technology has long been defined by minimalist aesthetics, with tech executives espousing smart and sleek design.
But Samsung’s newly-minted President and Chief Design Officer, Mauro Porcini, is looking to change that.
The tech world should adopt a more “expressive design language,” Porcini told the crowd at the Fortune Brainstorm Design forum in Macau on Dec. 2.
“[Humans] are attracted by complexity, diversity and variety.”
He pointed to industries like fashion, automotives and architecture, which offer consumers a range of design options.
