Italian luxury fashion house Valentino is facing criticism after posting "disturbing" adverts made using artificial intelligence (AI) for one of its luxury handbags online.
The brand announced a collaboration with digital artists as part of what it dubbed a "digital creative project" promoting its new DeVain handbag.
But an AI-generated advert it posted on Instagram has been met with intense criticism from fans, who called the visuals - and use of AI - "sloppy" and "sad".
The BBC has approached Valentino for comment.
The Instagram post promoting the handbag, which has a label to say it was made using AI, shows a "surreal" collage of models spliced between Valentino logos and its DeVain bag.
