It might seem like our fears are instinctive or automatic and therefore beyond our control. But we can, in fact, shake them. Our sense of our own competency enhances our ability to behave courageously, even if we’re terrified initially.
When we possess confidence or “self-efficacy,” we feel more in control of a situation, whether we’re encountering a giant snake or taking on a challenging project at work. We’re more empowered to take risks, keep fear in check, and act boldly.
The courageous individuals I studied for my book, “How to Be Bold: The Surprising Science of Everyday Courage,” weren’t simply confident about their ability to succeed — they built a perception of self-efficacy into their very identities. Developing a courageous mindset, they came to think of themselves as strong, effective, well-prepared, and brave people. We can do the same.
To nurture self-efficacy, you need to do two kinds of skill-building.
If you want to feel confident in a new sales role, for example, you need training in pitching to clients and nurturing sales relationships. If you’re trying to become a doctor, you need medical skills like diagnosing disease and following treatment protocols, as well as nonmedical skills like communicating with patients and interacting with insurance companies.








