RIYADH: Getting lost at a large event is never fun. Whether it’s a business conference, a concert, or a bustling festival, finding one’s way through massive crowds or locating help can often be frustrating. Event organizers face their own challenges, from crowd management and navigation issues to gathering real-time feedback or simply finding the right vendors to bring an event to life.
But as Saudi Arabia continues to host an increasing number of events fueled by Vision 2030’s rapid transformation in entertainment, business, and tourism, local tech entrepreneurs are using artificial intelligence to solve these problems.
In the Kingdom’s booming events sector, AI has become more than a futuristic buzzword — it is a practical tool transforming how events are planned, managed, and experienced. From smart drones that monitor crowds to AI-driven chat systems that simplify attendee engagement, Saudi event tech companies are pioneering solutions that make events smarter, safer, and more interactive.
The rise of Saudi Arabia’s event industry has created a fertile ground for innovation. The government’s establishment of the National Center for Events has played a key role in supporting this ecosystem, connecting tech startups with investors, event organizers, and regulators.
