RIYADH: New technologies used to improve customer experience and day-to-day operations are driving Saudi Arabia’s retail transformation, industry leaders have told Arab News during a high-profile gathering in Riyadh.
On the sidelines of the RLC Global Forum, key players in the sector spoke to Arab News about how artificial intelligence is playing an increasingly important role as tech-savvy consumers look for integration between the virtual and physical worlds.
They also praised the role of the forum in bringing stakeholders together to exchange knowledge and ideas, which is driving forward retail offerings in the Kingdom and beyond.
The two-day RLC Global Forum started on Feb. 3 under the strategic theme “Growth Crossroads,” and brought together more than 2,000 global leaders, policymakers, and innovators from over 40 countries to define the next chapter of growth across retail, consumer, and lifestyle industries.
Speaking to Arab News, Majid Al-Gothmi, acting CEO of shopping centre management company Red Malls, said: “The Saudi retail sector is changing under Vision 2030. The transformation has helped our growth.”
