Business leaders who are able to align the work of their legal and PR teams could help improve corporate responses to crisis situations.
ByEdward Segal,
Senior Contributor.
PR and legal teams often have conflicting crisis response goals, risking mixed messages or slow action if not aligned.
Effective crisis management demands early, seamless collaboration to ensure public statements are legally sound and reputation-protective.
Proactive measures like joint drills and pre-crisis planning are crucial to build trust and align strategies before an emergency.
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