Should You Use Leaks in Your PR and Media Strategy?

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A PR pro’s take on the advantages and disadvantages of using the strategic tool of the controlled leak and how to do so responsibly so it doesn’t backfire on you.

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You’ve no doubt heard a lot in recent years about “controlling the narrative,” a central tenet in my field of public relations. But there’s another lesser-known PR strategy that can be highly effective when businesses are aiming to influence their media relations: the “controlled leak.”