As trust overtakes publicity, some argue Public Relations should evolve into Stakeholder Relations.
By
Marvin Sissey
360 Group
The Public Relations discipline ironically has public relations problem. Few professions suffer such an ironic contradiction. PR exists to help organisations manage trust, reputation, and relationships, yet the term itself increasingly evokes suspicion.
Mention PR in ordinary conversation, and what often comes to mind is spin, propaganda, damage control, whitewashing, and manufactured optics.
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