Former WPP boss Mark Read set to become Kantar Media chair
Appointment to media analytics group follows its acquisition this year by HIG Capital
Appointment to media analytics group follows its acquisition this year by HIG Capital

Mark Read will step down from UK group after market capitalisation halved during his seven-year tenure

Advertising group’s new CEO plans restructuring and says traditional agency model is from a ‘bygone era’

UK advertising group plans to bring 3 units under one banner to sit alongside media and production arms

Markus Strobel also becomes interim chief, replacing Sue Nabi who departs after sharp falls in share price

Shake-up spurred on by rise of AI and threat of major upheaval across the industry

Consultancy begins overhaul of pricing and services in face of technology undercutting its business