ByConor Murray,
Forbes Staff.
A new AI-powered app that allows users to create interactive avatars of their deceased relatives, co-founded by Disney Channel alum Calum Worthy, is sparking backlash on social media, with many users calling the technology dystopian and comparing it to the sci-fi series “Black Mirror.”
Worthy, who starred in the Disney Channel series “Austin & Ally,” posted an ad for the app 2wai on X earlier this week, which has since gone viral, racking up more than 22 million views and thousands of critical responses.
In the ad, an expectant mother communicates with an AI-generated avatar resembling her deceased mother through the 2wai app, depicting interactions the avatar has with the family as the son is born, grows up and eventually has children of his own.
